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Who I am

I’m a Senior Product Designer with over 5 years experience designing cross-platform products for B2B and B2C companies. I use design thinking to create digital experiences that solve user’s problems and help businesses achieve their goals.

Previously, I founded and ran my own successful startup, where I learnt how to work under pressure, work well as a part of a team and link design decisions to business goals.

In my current role, I use research findings to create visual representations of user interfaces, prototype and test them. To empower designers to conduct their own usability testing, I have created a usability testing research kit; this has helped the company become a more user-centric one. I have also heavily contributed to the creation of our Design System.

If you’re interested in working with me, or have any questions about the way I work, please contact me. I’ll be happy to connect 😀

You can find me on: LinkedIn, Dribbble, and Twitter.

How I work

To successfully improve customers’ interactions and experiences with digital products I follow the User-Centred Design framework. I use my expertise to understand and define the problem users I work with face as well as use appropriate methods to solve those problems.

How I like to think about my work? I like to think that the work we do as product designers never ends; will never be finished; needs iterating. As spoken by Bridget Van Kralingen: “The last best experience that anyone has anywhere, becomes the minimum expectation for the experience they want everywhere” 😌

Some of the tools I use


My design process

my design process


User and
market research

UX Design

Journey Mapping
Usability Testing
User Flows

UI Design


A quote I like

A problem well-stated is a problem half-solved.

Charles F. Kettering

What I do

I try to keep active. I run (e.g. Man vs Mountain), hike (e.g. Three Peak Challenge), swim, and cycle (e.g. 160km cycling events). I did a triathlon and also started scuba diving (I’m a certified PADI scuba diver).

When I don’t keep active, I drink a lot of tea 🍵  and read 📚.

Stand-up paddle

Say ‘Hello’. I won’t bite :)

Thank you for taking the time to get to know a little bit about me and my projects. Always happy to chat over tea. Don’t be a stranger, say hello: