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Jowita Emberton

Who I am

For the last few years I have been improving web and mobile experiences of businesses and individuals as well as running a startup called Brandpa. I have had a pleasure working with larger organisations, such as the NHS, but also individuals such as Peter Duncan, a former Blue Peter presenter.

Recently, I also completed MSc in Human-Computer Interaction at Nottingham University. I live in Nottingham, UK.

You can find me on: LinkedIn, Dribbble, and Twitter.

How I work

To successfully improve customers’ interactions and experiences with digital products I follow the User-Centred Design framework. I use my expertise to understand and define the problem users I work with face as well as use appropriate methods to solve those problems.

Some of the tools I use

My favourite tools


My design process

my design process


User and
market research

UX Design

Journey Mapping
Usability Testing
User Flows

UI Design


A quote I like

Design can help to improve our lives in the present. Design thinking can help us chart a path into the future.

Tim Brown, IDEO

What I do

What I do on the side. I try to keep active. I run (e.g. Man vs Mountain), hike (e.g. Three Peak Challenge), swim, and cycle (e.g. 160km cycling events). I did a triathlon and also started scuba diving (I’m a certified PADI scuba diver).

When I don’t keep active, I drink tea 🍵  and read 📚.

Stand-up paddle

Say ‘Hello’. I won’t bite :)

Thank you for taking the time to get to know a little bit about me and my projects. Always happy to chat over tea. Don’t be a stranger, say hello: